Why is Google My Business important?

google my business
google my business

Why is Google My Business important?

Google my business is a software created to list your business on google maps and make it visible to local search engines. 

On Google, my business you can inform your customers regarding your opening hours, contact information, add photos of your products or services, open/close times, and your website information. Your customers can also write helpful reviews describing your services, location, and how satisfied they were with your products. They can also contribute with photos to associate their opinions. 

What makes google my business is a very used and liked software especially for small businesses is that is available for free. With google my business you can show your customers that you are an active working business.

1. Improve local google search visibility 

As was already mentioned, Google wants to give its users the most pertinent and helpful results. It does this, for example, by giving results that are geographically pertinent to the user’s location priority. As an example, if you type “coffee shop” into Google, the search engine will display coffee shops close to where you are right now.

A Google My Business account can be useful in this situation. You can make sure that your company appears in the search results when customers look for goods or services related to your business by setting up a Google My Business account. You can find details about your company’s name, address, phone number, website address, operating hours, photos, and reviews in your Google My Business listing.

You essentially give Google all the data it needs to verify and authenticate your business when you create a Google My Business account. This aids Google in comprehending the nature of your company and matching it with pertinent search terms.

It is not enough to simply have a Google My Business account. Your listing needs to be optimized for local search as well. This involves including relevant keywords and phrases into the descriptions of your company’s services and goods. In your business description, for example, you might want to use keywords like “coffee shop in New York City,” “specialty coffee,” and “latte art” if you operate a coffee shop there.

2.Reviews helps your business stand out

Customer reviews are one of the essential components of a Google My Business listing. Customers who leave reviews on your listing help you gain credibility and trust from prospective clients. Positive reviews can also increase the prominence of your company in local search results.

Reviews, however, do more than just affect consumer behavior; they also give businesses insightful feedback. Reviews can assist you in determining the strengths and weaknesses of your company. For instance, you’ll know you’re doing something right if customers consistently comment on your coffee shop’s excellent customer service. On the other hand, if clients complain about the pace of the service, you are aware that this is a problem.

Reviews are crucial to local search rankings from an SEO perspective. When ranking businesses in local search results, Google’s algorithm takes the quantity and caliber of reviews into consideration. In other words, companies with more favorable reviews are more likely to show up in the top results.

However, the quality of the reviews is just as important as their quantity. Genuine, enlightening, and pertinent reviews are what Google looks for. Encourage your clients to write thorough, frank reviews because doing so will improve the visibility of your company in local search results.

Reviews can also give important information about consumer preferences and behavior. You can learn more about the language and jargon that appeals to your target audience by examining the keywords and phrases that customers use in their reviews. This information can help your business appear more prominently in local search results and inform your local SEO strategy.

Customer reviews are an essential part of SEO and local search visibility. They help increase your company’s visibility in local search results, give businesses useful feedback, and cultivate trust and credibility with potential customers. You can boost the reputation of your company and draw in more clients by encouraging your customers to leave thorough, frank reviews.

google my business
google my business
3. Provide helpful insights 

Google my business is not just about listing your business and describing it with some photos or information but it also helps you understand the market. 

With free software, you get a database of information on important areas that help you make decisions and create marketing strategies.

  • Views 

You can see how many people viewed your photos and your campaigns and thus you can understand how each is performing and whether it is impacting the audience or not.

  • Search queries 

Google my business provides a list of the most popular keywords or phrases people use to find your business. By understanding the keywords that people use to find your company, you can increase traffic and customize your website.

  • Engagement

You can see what comments your customers leave, what photos of your business they share, and understand what they value the most from your business.

  • Audience 

Knowing your audience is the key element in marketing. 

By having a summary of people who follow your business you can better create ads and target the right age groups, genders, and locations.

  • Call button taps

You can see how many people called you in a given period, which is very crucial to understand whether your target audience is interested enough to contact you and make a reservation, for example. 

  • Website clicks 

Website clicks show that the audience is highly interested in your business and they want to know more about you and what you do.

Now you see why it’s important to have a Google My Business profile, as it offers insights necessary to build marketing strategies and take business decisions without additional costs. In Google My Business everything is offered for free, you can improve your business ranking, build strong brand identity, and provide customers with the information that they need.

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