HOW TO BE SUCCESSFULL IN E-COMMERCE?
Being successful in the e-commerce sector, where competition is very high, and maintaining this success in the long run is starting to become very difficult. The awareness of consumers and the increase in their expectations from e-commerce companies also make the work of companies a little more difficult. However, there are some factors that will enable companies to be successful in the long run. Doing these studies and developing your business strategies will help you meet the expectations of users and increase your brand awareness and provide users with a good pre- and post-purchase experience.
1 – PROVIDING A GOOD USER EXPERIENCE
It is very important to keep the people who visit your site on your site, to allow them to spend more time on the site and to improve the user experience on the site in order to enable them to reach the products they are looking for more easily. The ease of use of the site allows users to interact more, while helping you increase the amount of feedback you receive.
2- YOUR SITE MUST BE TRUSTWORTHY
It is very important to gain the trust of consumers in e-commerce. Unreliable designs or lack of security-related elements on the site will also cause users not to shop on the site. In particular, the use of SSL certificates and the site-wide switch to HTTPS, encrypting data transfers and showing that the site is secure on the browser allows users to see that they can shop safely on the site. In addition, offering options such as 3D Security in payment methods also help with trust.
3 MAKE YOUR SITE DESIGN ATTRACTIVE
Boring, confusing and distracting designs cause a decrease in recycling on the site. For this reason, your site design should be prepared in a simple way that catches the trends and does not distract the users. Very complex site designs can cause users to shift their attention to very different places and negatively affect the user experience.
4- QUALITY PRODUCT PHOTOS AND DESCRIPTIONS
Today, where visuality is very important, it is very important to have quality product photos. Prepare your product photos in high resolution in order to attract the attention of users and add value to your products; at the same time, you should show the usage areas of the products in different concepts. In addition, the explanation texts you have prepared for your products are also very important. You should also provide users with as much information about the product as possible. You can influence users’ purchasing decisions with the product descriptions you prepare here. Using ordinary and duplicate texts will reduce the impact of product descriptions and will not add much to your page value on Google. However, when you create original and detailed product descriptions instead, you can make a significant improvement in both SEO and consumer purchasing decisions.
5- IMPROVE MOBILE USER EXPERIENCE
The increase in the number of mobile users causes the mobile traffic of the sites to increase. Considering that most of the traffic from social media ads is mobile-oriented, you should also improve your user experience on mobile. In addition to mobile compatibility of your site, it should be designed in a way that users can get feedback quickly in terms of design and payment pages. You can review the Vallettasoft Mobile page for information about mobile site designs.
6- TO FOLLOW THE COMPETITION CLOSELY
Apart from the user experience and the improvements on the site, you should also follow the competition in the sector closely and develop strategies to cope with this competition. You can examine the SEO, social media, advertising and content strategies of competitors, make your analysis on pricing, and develop new strategies to cope with this competition after the data you have obtained. Not working to cope with this competition may cause you to lose customers after a certain period of time.
7- PROVIDE QUALITY CUSTOMER SERVICE
In order to gain loyal customer bases, you need to provide quality customer service to your customers before and after purchasing. You should be able to understand the problems of the users and solve their problems in a short time and provide the same service to all your customers by keeping your customer service at a certain standard. The ineffectiveness of your customer support systems will reduce the quality of the service you provide, resulting in a decrease in customer satisfaction. This will have a serious impact on your long-term success as it will naturally cause you to not build loyal customer bases.
8- CELEBRATE…BRIEFLY!
Break out the champagne, your first sale is on the books. But also realize that, not unlike a new child, this program will require an ever increasing amount of your team’s time and your company’s financial resources. Don’t worry; the financial metrics will make it easy to justify the increased investment and effort. That means you will need to develop an ongoing process for measuring, managing and enhancing all aspects of the process FOREVER!
