Instagram Marketing

How to Create Captivating Visuals, Grow Your Following, and Drive Engagement?

Everything you need to know to create a successful Instagram marketing strategy for your business.

Fast-forward to 2018 and Instagram’s transition from a simple photo sharing app to a full-on marketing channel is nearly complete. It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

Just look at some of the platform’s newest features! In the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories.

Across the globe, there are over 800 million Instagrammers — more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.

Instagram users aren’t just active, they’re engaged. This photo and video sharing app has quickly turned into a top social media site. More than half of the platform’s active users visit the site daily, and 35% say they check it multiple times a day.

Instagram can also help you grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.

Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes…

Whether you work in ecommerce, education, or media and publishing, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform (and your audience) inside and out, including what kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs.

That’s where we do work about in.we’ll walk you through:

The fundamentals of a well-rounded Instagram marketing strategy
Tips on how to create an effective Instagram profile
Running your first Instagram influencer marketing campaign
The ins and outs of your Instagram analytics
Tips on how to use Instagram Stories for business
And so much more!

How to promote your business on Instagram?

How can you stand out among the other millions photos, videos and stories posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?

These are all questions we’d love to help you answer in this work with us.

So, hopefully we’ve convinced to hop on the Instagram wave … but maybe you’re still unsure of how to get started. We know the platform can be a little intimidating at first, and that’s why you need professional help from Social Media Agencies. So we are here.

First things first: Why use Instagram for business?

Boasting over 300 million daily active users, Instagram has huge potential for marketers. But the potential in Instagram lies more in the user behavior than the numbers.

Instagrammers like to connect with brands.

Research shows that brands enjoy a number of distinct benefits and advantages on the network:

  • Instagram, brands enjoy regular engagement with 4 percent of their total followers. On networks like Facebook and Twitter, engagement is less than 0.1 percent.
  • 70% of Instagram users report having looked up a brand on the platform
  • 62% of users follow a brand on Instagram
  • Only 36 percent of marketers use Instagram, compared to 93% of marketers who use Facebook

Social media has been proven to influence purchase decisions. And if you can find the right mix of content, your audience will soak it up – and even buy from you – without the need for a hard push or sales pitch. It’s the marketers dream.

Still need convincing? Let’s take a look at what marketers have to say about the platform.

Why Instagram Marketing is Key to Ecommerce Success
We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an incredible channel for ecommerce marketing.

Why? Well, an obvious reason is Instagram’s highly visual format. Because of this, the platform holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

Instagram Marketing by Herschel
There’s also the fact that Instagram users are more engaged than the average social media user. And while trends do seem to show that Instagram engagement is dropping (something we’ll be discussing in the next chapter), the platform is still producing higher engagement rates for businesses compared to both Twitter and Facebook.

But Instagram users are more than simply engaged — they’re also commonly online shoppers. According to a recent study, 72% of Instagram users report making a purchase decision after seeing something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewelry.

Instagram Promotion by Maybeline
This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to convert.

Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools — and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.

Instagram Promotion by Maybeline

Successful Instagram Marketing by Shopbrando
All of this said, it would be a mistake to think that just because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique ability to move products, Instagram is also an incredible place for businesses to build brand awareness and connect with new audiences (and potential customers).

Of course, if you want to build an Instagram marketing strategy that really resonates with your target audience, you first need to understand how the Instagram algorithm works — something we’ll be discussing next.

Successful Instagram Marketing by Shopbrando

The Instagram Algorithm

Oh, the ever-mysterious Instagram algorithm. When Instagram first announced in 2016 that they were replacing the chronological feed with an algorithm, most people responded with a less-than-joyous reaction… And not much has changed since.

So why did Instagram make the switch from chronological to algorithm?

Well, it had to do with size. As Instagram grew in popularity, it became harder to keep up with all the photos and videos people share. In fact, according to Instagram, people missed an average of 70% of their feeds when it was chronological.

In light of this, Instagram created an algorithm that re-organized people’s feeds so they would theoretically see more content that was relevant to them.

Unfortunately, it also had some undesirable effects.

Whereas a chronological feed requires little-to-no guesswork (all you really have to worry about is posting when your audience is most active), algorithm-based feeds can be influenced by a ton of different factors — like how much engagement a post gets or how long people spend viewing your posts.

And since Instagram is constantly updating the algorithm to improve user-experience and prioritize certain types of content, it can be difficult to know how to optimize your posts to get the most engagement and reach possible…

But it’s not impossible!

While we may not understand exactly what makes the Instagram algorithm tick, we do know 10 factors that determine how your post will perform in the Instagram algorithm (and how many people will see it!).

Get in touch

Tell us how we can assist you and one of our experienced Instagram strategists will get in touch shortly.